{"id":292221,"date":"2024-01-05T13:25:09","date_gmt":"2024-01-05T05:25:09","guid":{"rendered":"https:\/\/www.carddsgn.com\/?p=292221"},"modified":"2024-01-05T13:25:09","modified_gmt":"2024-01-05T05:25:09","slug":"herbs-kettles-tea-arch-shape-business-card","status":"publish","type":"post","link":"https:\/\/www.carddsgn.com\/herbs-kettles-tea-arch-shape-business-card\/","title":{"rendered":"Herbs & Kettles Tea Arch Shape Business Card"},"content":{"rendered":"

9133 Design Studio<\/a> designed these business cards for Herbs & Kettles, a small tea business established by physicians and tea sommeliers based in Atlanta.<\/p>\n

The founders, Abe and Poorvi, source teas directly from small to medium-sized growers in different regions of India to promote cultural and economic sustainability. Their aim is to offer customers an authentic, high-quality Indian tea experience.<\/p>\n

The brand identity revolves around class and sophistication, which are further enhanced by the unique shape of the business card<\/a>.<\/p>\n

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Logo Design and Illustrations<\/h2>\n

The Herbs & Kettles logo features an ampersand as its symbol<\/a>. The \u201c&\u201d symbol is also designed to resemble a kettle, capturing the essence of the tea business.<\/p>\n

The arch shape of the business card is perfect to house the logo, besides giving the card a distinctive layout.<\/p>\n

As for the illustrations on the business card, they pay homage to the tea plantations while also serving as a nod to the illustrations seen on the packaging.<\/p>\n

\"Herbs<\/p>\n

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Typography and Colours<\/h2>\n

The typeface used for the logotype is Tara<\/em>\u00a0by the Indian Type Foundry.<\/p>\n

According to 9133 Design Studio, their choice of this font aims to embody the core principles of the brand:<\/p>\n