{"id":292129,"date":"2024-01-29T18:46:43","date_gmt":"2024-01-29T10:46:43","guid":{"rendered":"https:\/\/www.carddsgn.com\/?p=292129"},"modified":"2024-01-29T18:49:31","modified_gmt":"2024-01-29T10:49:31","slug":"the-cool-clinic-business-card-old-school-revolutionary","status":"publish","type":"post","link":"https:\/\/www.carddsgn.com\/the-cool-clinic-business-card-old-school-revolutionary\/","title":{"rendered":"The Cool Clinic Business Card: Old School Yet Revolutionary"},"content":{"rendered":"

Emily Day<\/a> designed these business cards for The Cool Clinic, a naturopathic and chiropractic clinic in Fort Collins, Colorado.<\/p>\n

Dr. Cool, also known as Dr. Jo Nell Shaw, is specialist in naturopathic medicine and chiropractic.<\/p>\n

Her mission is to enhance women’s well-being through the establishment of a family clinic and a programme specifically for hormonal health. Specialising in paediatrics and pregnancy, she ensures comprehensive care for both mothers and children.<\/p>\n

Emily Day claimed that Dr. Cool brought a lot of original ideas, which made this a distinct and cool rebranding project.<\/p>\n

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Brand Image<\/h2>\n

The design goal was to infuse the clinic with an unconventional blend of old-school charm and rebellious spirit, creating an authentic identity.<\/p>\n

Dr. Cool’s vision drew inspiration from an unexpected fusion \u2013 imagine an old-school apothecary colliding with the adventurous vibes of a biker bar!<\/p>\n

This unique style combination promises an experience that can be both caring and fun for The Cool Clinic.<\/p>\n

\"The<\/p>\n

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Logo Design<\/h2>\n

At the heart of this rebrand lies a custom logo that encapsulates the very spirit of the clinic, something that\u2019s authentically natural and stands out from other medical experts.<\/p>\n

The badger was chosen because it represents the spirit animal for many female healers. It also has roots in medicinal plants, which is perfect for the focus of this rebrand.<\/p>\n

Not only that, badgers also symbolise persistence, determination, and endurance. Other graphic elements, such as thistles used in the background, represent wild beauty and hardiness.<\/p>\n

These emblematic choices inject the brand with a distinctive and memorable identity.<\/p>\n

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Typography & Colours<\/h2>\n

The typography is carefully chosen to express the bold and charismatic nature of The Cool Clinic.<\/p>\n

The brand words \u201ccool,\u201d \u201cadventurous,\u201d and \u201coutspoken\u201d demand a typographic treatment that mirrors these qualities, creating a visual language that speaks volumes.<\/p>\n

Different typefaces were used to spell out the brand name, and with a retro vibe and emphasis on the word \u201cCOOL,\u201d it summarises the overall concept perfectly!<\/p>\n

The colours \u2013 black, beige, and green \u2013 are used to create a nice contrast across different card versions, evoking visual interest and reflecting the rebellious and adventurous spirit.<\/p>\n

Another clever touch is the vertical layout<\/a> for the contact info side that further sets it apart from regular cards.<\/p>\n

For Dr. Cool and Emily Day, working together was the key to creating a one-of-a-kind business card design, and this is how a brand can demonstrate the possibility of health and style coexisting in perfect harmony.<\/p>\n

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More Business Card Ideas You May Find Interesting:\u00a0<\/strong><\/em><\/p>\n