{"id":292102,"date":"2023-11-29T18:56:42","date_gmt":"2023-11-29T10:56:42","guid":{"rendered":"https:\/\/www.carddsgn.com\/?p=292102"},"modified":"2023-11-29T18:56:42","modified_gmt":"2023-11-29T10:56:42","slug":"veloin-bike-specialist-business-card-minimalist-dynamic","status":"publish","type":"post","link":"https:\/\/www.carddsgn.com\/veloin-bike-specialist-business-card-minimalist-dynamic\/","title":{"rendered":"VeloIn Bike Specialist Business Card: Minimalist & Dynamic"},"content":{"rendered":"

8chDesign designed these business cards for VeloIn, a Swiss bike specialist shop based in Switzerland.<\/p>\n

Established in 2016, VeloIn specialises in e-bikes and gravel bikes. It offers high-quality service, repairs, and professional advice for various bicycles.<\/p>\n

The VeloIn team is always in the fast lane, updating their knowledge on the latest bike technologies and developments from manufacturers and importers. Their mission is to ensure that every cyclist reaches their destination incident-free and with the sheer joy of a pleasant riding experience.<\/p>\n

Now, imagine translating this passion into design \u2013 that’s where 8chDesign comes into play.<\/p>\n

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Brand Image & Logo Design<\/h2>\n

According to Oliver Hess, the founder of 8chDesign, the goal of the branding was to create an active lifestyle image infused with dynamism.<\/p>\n

\u201cWe aimed to emphasise VeloIn\u2019s quality and expertise through a clean and minimalistic approach.\u201d<\/p>\n

\u201cThe logo draws inspiration from bike design elements, and in this presentation, you can see that the business cards are displayed in a peloton-inspired manner, perfectly aligning with the cycling theme.\u201d<\/p>\n

\"VeloIn<\/p>\n

 <\/p>\n

Design Process<\/h2>\n

Oliver also shared how the entire idea came to fruition for VeloIn.<\/p>\n

\u201cThe creative journey kicked off with a lively brainstorming session, followed by sketching various design routes. Then, two rounds of presentations and a final correction round brought the logo to life.\u201d<\/p>\n

\u201cTo maintain consistency, we put together a logo manual that contains detailed info on the fonts, colours, free spaces, and logo applications for future reference.\u201d<\/p>\n

\u201cOur full-service project also included the design of a cycling jersey and corresponding bidons.\u201d<\/p>\n

\"VeloIn<\/p>\n

 <\/p>\n

Typography & Colours<\/h2>\n

The typeface used for the logotype is Montserrat<\/em><\/a>.<\/p>\n

Oliver explained that the selection of Montserrat<\/em> stems from its popularity as a sans-serif typeface renowned for its modern and clean design.<\/p>\n

\u201cThe decision was influenced by its excellent readability and versatility.\u201d<\/p>\n

\u201cAdditionally, the availability of a web font aligns seamlessly with the client’s budget constraints, avoiding the need for costly designer font licences.\u201d<\/p>\n

As for the colour palette, the incorporation of red<\/a> draws inspiration from Swiss design principles, while the choice of orange<\/a> serves as a complementary colour, harmonising elegantly with white and #303030.<\/p>\n

 <\/p>\n

Printing of Business Cards<\/h2>\n

These business cards were printed by Heller Druck, a printing company in Cham, Zug, Switzerland.<\/p>\n

\u201cI recommended a robust paper option, such as a 400g Munken<\/a> rough, for the business card. This choice lends a tactile and substantial feel,\u201d Oliver said.<\/p>\n

And the printing?<\/p>\n

\u201cA clean offset print was suggested, with the option to consider 2 Pantone colours for added sophistication if the budget allows.\u201d<\/p>\n

 <\/p>\n

More Business Card Ideas You May Find Interesting:\u00a0<\/strong><\/em><\/p>\n