{"id":292094,"date":"2024-01-22T19:08:51","date_gmt":"2024-01-22T11:08:51","guid":{"rendered":"https:\/\/www.carddsgn.com\/?p=292094"},"modified":"2024-01-22T19:08:51","modified_gmt":"2024-01-22T11:08:51","slug":"lok-row-kids-clothing-business-card-confidence-style","status":"publish","type":"post","link":"https:\/\/www.carddsgn.com\/lok-row-kids-clothing-business-card-confidence-style\/","title":{"rendered":"Lok Row Kids Clothing Business Card: Confidence & Style"},"content":{"rendered":"

Marta Villegas designed these business cards for Lok Row, a kid\u2019s clothing and supply depot aimed at helping kids develop a strong sense of confidence.<\/p>\n

Lok Row aimed to celebrate the vibrant spirit and unique style of kids\u2019 fashion. From the eye-catching logo to the carefully curated colours, fonts, and visuals, every element was meticulously designed to make this kid\u2019s clothing brand shine like no other.<\/p>\n

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Brand Image<\/h2>\n

According to Marta, the brand opted to go in a direction that reflects the importance of individuality and self-esteem in kids. It wanted to encourage children to express themselves and stand out from the crowd.<\/p>\n

As part of the creative direction and strategy behind this brand, Marta wanted to achieve a sense of playfulness, creativity and excitement while also appealing to parents who are looking for high quality, stylish clothing for their kids.<\/p>\n

Lok Row\u2019s business card design shows the perfect balance between high quality and playful vibes<\/a>. From the moment one lays eyes on them, they are bound to be impressed by the creativity that is impossible to ignore!<\/p>\n

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Symbol & Logo Design<\/h2>\n

For the brand\u2019s symbol, Marta illustrated a cute and colourful chameleon.<\/p>\n

Just like its amazing ability to adapt to different environments by changing colours, Lok Row encourages kids to embrace their uniqueness. It’s a visual metaphor that transcends mere aesthetics. It’s a message, an invitation to stand out from the crowd!<\/p>\n

To achieve a more cohesive branding, Marta incorporated a subtle reference to a chameleon tail into the letter “O.” This addition not only makes the logo entirely unique but also adds a touch of elegance.<\/p>\n

Marta took it a step further by customising other letters<\/a> in the logotype, such as “K” and “R,” resulting in a unique, minimalistic and refined logotype.<\/p>\n

Throughout the development of other logo variations, Marta made sure that the wavy\/swirling effect was present to give each version a unique and dynamic look.<\/p>\n

\"Lok<\/p>\n

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Colours & Multiversions<\/h2>\n

Marta cleverly used vibrant colours<\/a> for the chameleon symbol and black\/beige for the background. This creates a beautiful contrast to attract attention while putting the focus on the brand\u2019s chameleon symbol.<\/p>\n

It\u2019s about embodying the very essence of Lok Row \u2013 a brand that embraces self-esteem, uniqueness and versatility while remaining fashionable and colourful.<\/p>\n

The business cards come in two versions<\/a>: typographic and illustrative styles. Both of them highlight the use of the letter \u201cO\u201d with that delightful swirling<\/a> chameleon tail for that much-needed visual impact.<\/p>\n

So, there you have it! This business card design not only showcases how creativity meets confidence but also demonstrates how to be stylish and memorable at the same time.<\/p>\n

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